SCOPE OF WORK
I have been designing an Enterprise product that uses machine learning and human feedback, to create a network of employee knowledge that brings answers to a person’s fingertips. Shortly after solution interviews had taken place, my next task was to look at users who had signed up for a trial. These users existed in different sized orgs and spanned over many different roles. I looked at engagement levels and role types to start drawing lines. I then built out goals and behaviors to define our first proto-personas. These initial personas would give us a starting point to begin interviews for deeper exploration and understanding of our users.
SKILLS: User Research, Proto-Personas, HubSpot CRM
PROJECT URL: N/A